Technology

Immergo Acquires Frankly Media Assets to Reinforce OTT Market Position

TEL-AVIV, Israel, June 3, 2024 /PRNewswire/ -- Immergo, a prominent leader in the arena of high-performance video streaming technology, today made a public announcement regarding its latest strategic acquisition. The company has acquired the assets of Frankly Media, well-recognized for its array of comprehensive solutions that facilitate the creation, management, publication, and monetization of digital content for publishers. This decisive move by Immergo is indicative of its long-term strategy focused on Mergers and Acquisitions within the over-the-top (OTT) space, emphasizing the company's dedication towards fostering growth and cementing its authoritative status in the industry.

Previously, Frankly served as a valued Immergo reseller in the US, offering Immergo's full suite of solutions to its established customer base.

Previously, Frankly Media operated as a significant reseller for Immergo within the United States marketplace. They provided an extensive range of Immergo's solutions, catering to a well-established clientele base. The amalgamation of Frankly's considerable industry acumen with Immergo's innovative streaming technology guarantees the conception of a distinguished end-to-end service for video publishers and producers unlike any other in today's market.

Ariel Matzkin, the visionary founder and CEO of Immergo, commented on the deal, saying, "Frankly has been an essential technology and programmatic advertising collaborator for News Media entities throughout the USA, and seizing this acquisition surely propels Immergo forward by broadening our base in the USA and conserving essential staff who possess in-depth market insights." Matzkin further emphasized that the merger will pave the way for a groundbreaking chapter of progress and superiority in the video streaming sector.

Adding to the dialogues around the acquisition's significance, Lou Schwartz, President of GameSquare, asserted that the transaction symbolizes a remarkable advancement for the video streaming industry. By marrying Immergo's and Frankly Media's strengths, the latest combined entity is on course to revolutionize the industry—enabling video publishers and producers, irrespective of their size, to craft and monetize superlative content experiences, ultimately leading to unparalleled achievement.

The leadership of the North American market demand will remain in the capable hands of Trey Kofler and Sara Gamble, who will serve as Senior Customer Success Managers post-acquisition. Expressing their enthusiasm for the merger, Kofler and Gamble stated, "We are excited to integrate with Immergo and equip our clientele with a solution landscape that is even more robust and compelling." They view the acquisition as a harbinger of substantial growth for both businesses, and most crucially, a means to enhance service quality for existing customers while exploring new market territories.

Immergo’s acquisition of Frankly Media assures customers that they will benefit from a truly comprehensive OTT solution. The package includes one of the swiftest video-on-demand (VOD) upload-to-publishing processes in the industry, the establishment and syndication of Free Ad-Supported Television (FAST) Channels, the management of web, mobile, and connected TV (CTV) applications in real-time, along with the integrated feature allowing live stream recording to be efficiently clipped and distributed across various applications and social networks.

In addition to the merger, the release of a brand new analytics tool embedded within the Insight Content Management System (CMS) stands to offer Media Enterprises a competitive edge. This tool equips them with essential data, allowing for the management of any streaming service with a heightened level of efficiency and competitiveness.

Immergo, at its core, is a driving force of innovation in the domain of high-performance streaming technology. They offer a complete suite of cutting-edge solutions encompassing media ingestion, content distribution, rights management, and syndication, as well as diverse Over-The-Top experiences via Web, Mobile, and CTV. Immergo prides itself on delivering unmatched performance, user-friendly workflows, and an unsurpassed video management experience to its clientele.

In its over two decades of operation, Frankly Media, a former subsidiary of GameSquare, stood as an integral answers provider that enabled publishers to efficiently create, manage, publish, and monetize digital content across all devices. This endeavor catered to the needs of multiple news broadcasting organizations and publishers, assisting them in transitioning smoothly into the digital era.

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As the OTT landscape becomes increasingly competitive, Immergo’s strategic acquisition of Frankly Media's assets is set to create a desirable and synergistic alignment. This move combines Frankly's significant market penetration and expertise with Imbergo's state-of-the-art video technology. The joint offering will pave the way for an era of enhanced content creation and distribution, leveraging both organizations' strong suits to establish a leading force in the OTT market.

With the integration of Frankly Media's talent pool and its slate of technological solutions, Immergo is greatly enhancing its ability to offer a seamless, all-inclusive OTT solution. The industry can expect to witness striking advancements in how digital content is managed and delivered. Both organizations are poised to accelerate the evolution of video content delivery and consumption, setting new benchmarks for what is possible in the realm of video streaming.

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Harnessing a United Technology Front

The acquisition of Frankly Media by Immergo is a testament to the growing importance of strategic partnerships and mergers in the dynamic sphere of video streaming. Aligning Frankly Media's regional insights and established networks with Immergo's technological might, users can anticipate a fortified presence within the OTT market, which is both varied and user-centric.

Future-Proofing Video Delivery

The global community of content creators, publishers, and distributors is on the cusp of a transformative phase, propelled forward by the synergies created between Immergo and Frankly Media. This collaboration promises to enhance the freedom and flexibility with which video content can be managed, processed, and monetized in a future that is defined by rapid digitization and evolving viewing habits.

A Vision for the OTT Space

With an acute understanding of the future trajectory of digital content, the union of these two significant entities within the OTT space is bound to create an ecosystem that fostiles fresh opportunities for the entire industry. As the combined prowess of Immergo's comprehensive solutions unite with Frankly Media's wealth of experience in programmatic advertising and content management, stakeholders in the video streaming market should prepare for an environment replete with state-of-the-art technology and revolutionary content distribution methodologies.

Conclusion: A Marriage of Innovation and Expertise

Immergo's strategic acquisition of Frankly Media's assets represents more than just a corporate transaction—it's a bridge towards the future of content delivery. By consolidating their respective strengths, Immergo and Frankly Media are set to revolutionize the OTT space, offering unparalleled solutions that are expected to elevate the standard for content creators, publishers, and distributors alike. This orchestrated and forward-thinking approach has the potential to redefine the way we consume media, streamlining the process of video creation and distribution, and profoundly impacting the digital entertainment landscape.

In the constantly evolving digital era, this acquisition is a clear sign that the future of content platforms is not just in individual technologies, but in the harmonious integration of expertise, tools, and services that can seamlessly support the end-to-end content lifecycle. This strategic merger promises to serve as a beacon for the industry, showcasing the value of collaboration and innovation in building the next generation of streaming services.

Immergo and Frankly Media are poised to undertake this exciting journey, and the industry will undoubtedly keep a watchful eye on the numerous advancements that are anticipated to unfold from this strategic unification. As the partnership begins to bear fruit, content publishers and creators are expected to enjoy a vastly improved, streamlined, and efficient means of delivering content that meets the evolving demands of audiences worldwide.

With the formalization of this broadcast, Immergo and Frankly Media now embark on a course to manifest their joint vision. Through this melding of forces, the industry is sure to witness the rise of a robust video streaming service that resonates with the needs of the modern content landscape, setting the bar for excellence and innovation.

The future shines bright as the two companies merge toward a common goal, enhancing the capabilities of video publishers and producers to enthrall, engage, and entertain audiences at a level never seen before in the digital media space.

Satisfying the insatiable appetite of a content-hungry audience may well rest upon the shoulders of this new entity borne from the union of Immergo and Frankly Media. With an eye towards an experience that defines excellence, this partnership is set to chart a new course in the ever-changing seas of the OTT content world.

As the final transcript of this merger is written into the annals of digital streaming history, one thing is crystal clear—the OTT landscape will never be the same. Immergo's acquisition of Frankly Media is a game-changer that is bound to leave a lasting footprint on the video content ecosystem for many years to come.

In conclusion, this acquisition not only reinforces Immergo's footprint in the OTT market but also propels the industry forward by setting new standards in content delivery. Immergo and Frankly Media together will embark on an ambitious path towards achieving unprecedented success and reshaping the future of digital content.